Tijili

January 8, 2013

A brand name is more than a word. It is the beginning of a conversation – Lexicon, name creator for blackberry, pentium for intel,  powerbook for apple

Tijili is one of LeBoYe’s recent projects, which we have to create an identity & concept for a hotel from zero. By working together with the masterplan mind and architect Ridwal Kamil from Urbane, with a touch of Alex Bayu on interior design, Marc Steinmeyer from Preference Hotel management and Hitakara Development was an enjoyable experience. It was a rare opportunity that we have a client who realized and understanding how valuable a design process is. Each of the experts have been contributed and worked together in developing the concept from the beginning of the project.

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The Hotel is located at one of Bali’s famous street where the stylish restaurant and notable shops are gathering as well as Seminyak beach are close as just a walking distance. A hotel that happening, unique, distinctive and modern would become a destination place for the active travelers. The hotel that has a blend between contemporary with twisted of Balinese culture, which offers an unpredictable atmosphere that will make an impression in the guests mind.

‘Tijilis’ motif often used for a cultural occasion in Balinese ceremonial and made from palm leaves, clay, janur and rice cakes.

The hotel come with the name “Tijili” that refers to a traditional motif that represents the rice goddess – Dewi Sri; a symbol of prosperity and fertility. Tijili is also often known as Balinese Doll. This motif has been reinterpreted in a modern form and logotype due to reflect the dynamic and creative culture of Seminyak; places where influences by the traditional Balinese culture and modern ideas combine that produce something fresh and different.

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‘Tijili’ figures are reinterpreted in a shapes which have similarity to the logotype. The new silhouette gives a fresh and contemporary soul in Tijili identity.

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For the secondary identity, the Tijili logotype is combined with one of the Balinese distinctive pattern; ‘Poleng’. ‘The chessboard pattern of alternating black and white squares is surely the most distinguished motif of Balinese fabric that symbolize the balance between good and evil.

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The vertical garden look of graphic wall façade were arranged distinctively, so that the plants and spaces between them formed the word of Tijili.

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