It is all about the new big voice of Asian Design.
Asian designer are drumming up worldwide attentions and we are bringing it home with a lineup of megawatt design icons and design powerhouses from all over the region.

kuasa wrega

In the recent years, Asian designers are not merely speaking up about their rooting Asian characteristics and influences, but showing up the bold and feisty side of their creative visions on the modern day world.

wREGA brings a design conference, KUASA Design Power Asia, from the 8th-9th of August 2009 in Kuala Lumpur, Malaysia with influential guest speakers from all over the region to ignite new design sparkle. The 1.5 day experience is much more than a conference, there will be Interactive Installation Art Night, Student Workshops and Q&A sessions where you can plug in your thoughts and connect with the best design minds in Asia.


As the keynote speaker, Ahn Sang-soo will bring up a focal point on “Hangeul, imagination”. Ahn Sang-soo has done various individual and group exhibitions in many country around the world. He is the 1998 recipient of the Grand Prix of Zgraf8, and the 2007 Gutenberg Award from Leipzig, Germany. One of his remarkable contributions is his continual development of new Hangul typefaces.

Freeman Lau will talk about “Magenta, Cyan, Yellow and Black of my Design Life”. He’s recognized in the fine arts world for his intriguing sculptures and public art. His iconic Chairplay series has been exhibited in Hong Kong, Tokyo, Beijing, Taipei and Holland, and auctioned at Sotheby’s.

Then Little Ong of fFurious, Singapore will share a subject “Today’s Multi-discpilinary Designer; Creativity not bound by Medium”. His diversity of works are thoughtfully taking a notion that creativity should not be bound by medium. “From banners listing-up coming shows at the Esplanade to touch-screen kiosks at the National Museum, evidence of fFurious’ quirky-cool aesthetic can be found all over Singapore”- The Straits Times Singapore.

Ignatius Hermawan Tanzil of LeBoYe will bring up a title, “A Creative Melting Pot”. His aesthetic reflects an original blend of the Eastern influences presented with a modern sensibility. LeBoYe have won many national and international design awards including Type Director Club New York, Communication Arts, and featured in publications such as Progetto Gravico Magazine and the recent art4D Magazine, Thailand.

On a more business side, Sudhir Sharma will speak about “Creating Business for Designers”. He believes that ideas, innovations and processes from emerging markets are the only future of sustainable growth for businesses. He has been on the Automobile Awards Jury for five years and a jury on the prestigious inaugural Cannes Design Lions 2008. He is about to launch a new collaborative network initiative that will be a new form of design service offering for clients around the world.

Then Tarek Atrissi will bring up ” Design and Typography for the Middle East”. His work has been exhibited at the Guggenheim Museum in New York and is in the permanent Design Collection of the Affiche Museum in Holland. His numerous awards include the Type Directors Club, The Dutch Design Award, and two Adobe Design Achievement Awards. Tarek lectures widely across the globe and is the founder of, the online communication platform for Arabic type. In 2004 his team designed Qatar’s country visual identity. He has worked with international brand consultancies such as Wolf Ollins and Futurebrand.

Through each speaker’s background and experiences, this design conference will give you the opportunity to experience new friendships and alliances. In the name of design, all to power up and resonate the designer in you.










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