Designing graphic identity for a restaurant may have something to do with a neurological phenomenon called synesthesia. A person with synesthesia mixes impressions from different senses. Restaurant graphics nowadays may have something to do with this condition. The graphic identities should be able to transmit the flavor, the aroma and the ambiance of the restaurant. All the graphic elements of font, color and image should be able to evoke a world of sensations that goes far beyond what more conventional restaurants are likely to offer. It’s the little details on the carefully thought graphics that create an unforgettable sensory experience for the customers.