December 22, 2009

TAUM is one of our latest branding projects. It’s a boutique condotel (condominium hotel) managed by Aston in the popular haven of Seminyak, Bali. In the old Balinese language, Taum means “indigo”, a bluish shade of purple.

Designed by Andramatin architect, it offers a cosmopolitan and cozy Balinese kampung with the comforts of five star hotels. Taum atmosphere encapsulated the beauty, charm and hospitality of this legendary island. To fully realize the kampung feel and theme of Taum while maintaining privacy, the design is inspired from the mass composition of Balinese traditional houses. Unlike any other resort in Bali, the units are placed horizontally and vertically in different solid void compositions to create uniquely unpredictable spaces and experiences.

We would like the branding direction to be hip, flashy, eye-catching, bold, and unique ! Targeted for yuppies, from naming, identity, to the marketing collateral such as brochure, newsletter and website. Just a walk away from world famous places to hang out such as Kudeta, The Living Room, Rumours and La Luciola, Taum will soon be the place to stay in Seminyak. Taum, beauty without rules !