10.10.90 – 10.10.20

October 26, 2020

Each time in its own hardships, thirty years is a long journey with all the bitterness and sweetness of life. Thirty years was the result of every drop of sweat through our accomplishments, hard work, and dedication for the work that we love. These stories that we share make us proud and hopefully will always be remembered.

Starting in the early 90s, when everything was still done manually, graphic design was a profession that was not widely known by the general public. Regardless, we are aspired to continue introducing graphic design through products such as agendas, t-shirts, posters, stickers, and greeting cards under the brand “Boeatan Indonesia Asli”. We are inspired by simple and common things that are usually found in the everyday life of the Indonesian people. From traditional children’s games, packaging art, propaganda advertising, to pellet medicine. We seek to enlighten the lives of many by celebrating and discovering the value of our local style and culture.

In 1998, as a result of the monetary crisis, we had to lose our friends who own graphic design firms that were forced out of business. As of now, who could have thought that the millennial generation would see our profession as one of the most sought after occupation. Owing to the fact that the growing popularity of Design & Visual Communication studies in various leading universities continue to rise, as well as the booming numbers of local and international graphic design graduates. This, along with the advancement of technology, such as smartphones, making graphic design closer to society. Nevertheless, it seems that the betterment of this profession might become less promising despite all of the positive improvement that has happened.

After 3 decades, today the world is facing the most difficult period, the Covid-19 pandemic. Thus, we believe that pure love for our profession is the main strength to survive and keep creating. Social distancing will not be able to keep us from each other, instead, it unites us. Designers should be able to be the light in these difficult times. Through creating, we can continue to grow together and build something that lasts.